Spanish division rescues MBT UK

17/07/2012

According to news reports, footwear brand MBT UK has been acquired by the company’s Spanish division.

The Times reported that the Spanish branch has acquired the UK subsidiary’s stock and has told customers it will resume trading from its eight standalone stores and four outlet shops in the near future It also has around 100 UK stockists.

Masai Marketing and Trading AG, the Swiss-based parent company, which operated as Masai GB Ltd in the UK, went into administration in May.

It is thought the parent company may be planning to regain worldwide control of the rights to the brand through its Spanish division.

Launched in the UK in 1995, MBT was the original “fitness shoe”, but faced stiff competition from other brands such as Reebok and Fitflop.