Fele introduces skate shoe brand

24/07/2012

Fele Holding Corporation, maker of the world’s first GPS shoe, has launched its new ToVo brand of footwear for skateboarders.

The first ToVo product on the market is 3rd Rail, featuring an exchangeable tongue, which allows the wearer to mix and match colours. The shoe’s foam-padded collar offers enhanced cushioning at the ankle, while the polyurethane midsole and heel airbag unit give the wearer additional support upon impact, especially when carrying out skateboarding tricks.

The range was designed by Isaac Daniel, CEO of the Miami-based company. He said: "My son is a skater and his feet and ankles get pretty banged up all the time, so I decided to create a shoe that would protect the boarder's feet from all the abuse of die-hard skateboarding.

"I also wanted to give skaters an opportunity to showcase their individuality and style with the alternate tongue colours."