Bos Group takes on O’Neill brand in Europe
Surf and winter sports brand O’Neill has signed a new licensing
deal for Europe with Netherlands-based distributor Bos Group.
The agreement covers men’s, women’s and children’s closed
footwear, including socks and summer sneakers right through to winter snow
boots.
Chief executive of O’Neill, Willem Haitink, said: “We’re
very confident this strategically important agreement will pave the way for
both companies to fulfil our brand’s potential.
"Bos Group’s track record speaks for itself, working
successfully as it does with a number of high profile global brands such as
Converse and Gant Footwear.
"The group’s unparalleled expertise in footwear and
European retail ensures O’Neill’s footwear offering will reap the benefits of
Bos Group’s quality and trend-driven approach."
