New sports brand to manufacture in UK
Revolution Running, a new UK-based running apparel brand, has launched to provide
runners with design-led clothing and accessories that enhance their running
experience.
The brand is using exclusively
British design talent and manufacturers and the men’s
and women’s collections feature bold design and colours. The product range
includes shorts, vests, shirts, tops, hoodies, gilets,
leggings and tracksuits using Meryl and Stomatex fabric technology.
Based in the Lake District,
Revolution Running is owned and managed by Michael Naimski, a keen amateur
runner whose initial inspiration for the Revolution Running brand came from the
frustration he encountered when trying to find the right kit for his own
running.
"At revolution running, our brand
ethos is to concentrate on the emotive elements of running, to propose strong
designs that capture the powerful stimulations involved in running, and we want
to do it with style," he said.
"We may be for the few, we may be for the many, and
if we are seen as providing a very different proposition to the mainstream mass
consumer sports brands then that is the start of a real revolution.
"By not sourcing from the Far East like the majority
of sports brands Revolution Running is able to compress the whole design and
production process and create a much more versatile proposition for retailers.
"Revolution Running designs will always be current,
retailers will not be required to make major stock commitments months in
advance and a dedication to UK stock holding means mid–season topping up on
popular lines will be the norm."
