Nike launches flagship Budapest store

31/07/2012

Nike recently invited Hungarian athletes to set personal running goals and celebrate the opening of the new Nike store in the heart of Budapest.

Sportspeople including world champion swimmer Ágnes Kovács, pentathlete Leila Gyenesei and fitness leader Réka Rubint attended the VIP event. 

The company presented its latest running innovations at the opening, including Nike FlyKnit and NikeLunarglide+4.

"Nike is committed to providing the best products, services and experiences to consumers around the world. This new premium store in Budapest is a great example of bringing that commitment to life," said Nike central Europe sales director, Kai Bordel.

The new store is the result of a partnership with Trimera Group, which has retail operations in the US, Canada, Europe and the Middle East.

Amit Tal, president of Trimera Group, commented: "Trimera Group is excited to partner with the leading sports brand in footwear and apparel and to bring the Nike brand to Hungary and Central European consumers.

"We look forward to growing this relationship and expanding Nike's retail footprint."