Promotion for David Marsala at Icebreaker
New Zealand-based Icebreaker has promoted David Marsala from
US sales operations manager to US sales manager – sporting goods.
In this newly created position, he will lead Icebreaker’s
expansion into the sporting goods channel.
Mr Marsala
has been with Icebreaker for more than five years, working in various operation
roles in the US and New Zealand. Prior to joining Icebreaker in 2007, he
was with Mountain Hardwear for three years working in international sales and product
management.
Lisa Thompson, president of Icebreaker USA, said: "It will be a fun challenge for us to introduce this new consumer to the magical properties of merino. We look forward to showing them there is a natural and technical alternative to plastic."
Mr Marsala
will report to MS Thompson and work closely with US sales manager Justin
Watkins, who will continue to manage the outdoor and alpine channels.
