G-III Apparel acquires Swiss swimwear brand

09/08/2012

G-III Apparel Group has acquired luxury swimwear Vilebrequin for EUR85.5 million.

Headquartered in Geneva, Vilebrequin has been owned since 2007 by private equity fund Fashion Fund. It sells its products through a network of 185 owned and franchised retail stores and shops, as well as through select wholesale distribution. Reported sales for 2011 were EUR45.1 million.

Roland Herlory, most recently managing director of Hermès running the Latin America and Caribbean territories, is to join Vilebrequin as its chief executive officer, effective September 1.

Christian Blanckaert will join as chairman of Vilebrequin's newly established advisory board. Mr Blanckaert is chairman of the board of Petit Bateau and serves on the board of Moncler.

Adu Advaney, co-founder of Fashion Fund, has joined Vilebrequin's board as vice chairman.

Morris Goldfarb, chairman and chief executive officer of G-III Apparel Group, commented: "We have stated publicly our desire to own a global brand. An opportunity to acquire a preeminent luxury brand such as Vilebrequin does not happen very often. Vilebrequin sets a global standard for excellence and commands exceptional loyalty at a premium price in each of its markets.

"We believe that this brand is very powerful and expect to add more retail locations throughout the world, as well as develop the business beyond its heritage in men's swimwear, accessories and resort wear.

"We have assembled a world class luxury brand management team, led by Roland Herlory, who we are confident can extend and expand Vilebrequin into a diversified global luxury brand."