New “revolutionary” dyeing technique at ColorZen
ColorZen has launched
a new technology that it claims will “revolutionise” the way cotton is dyed.
Unveiled at an event
in New York featuring water conservationist Alexandra Cousteau, the new
technology addresses the environmental issues that affect the cotton dyeing
process.
"ColorZen technology
pre-treats the cotton fibre making the dyeing process efficient and sustainable
by vastly reducing the amount of water, chemicals and time needed to dye
cotton," says Michael Harari, president of ColorZen.
"We will now be able to offer brands, retailers, and manufacturers a sustainable choice for cotton dyeing that will protect the fresh waterways and reduce energy consumption. With ColorZen cotton, less is more when it comes to preserving the environment."
According to Mr
Harari, it reduces water consumption by 90% and can dye the same amount of
cotton in less than one-third of the length of time. The process, which has been
certified by Oeko-Tex, offers zero toxic discharge.
Ms Cousteau said at
the event: "Clearly in a world where one third of the world’s people don’t have
access to clean water, it is unthinkable to destroy trillions of gallons of
water per year through traditional textile dyeing processes when alternatives
exist.
"The only conclusion here is that the textile industry is in dire need of a solution to the global environmental crisis caused by the cotton dyeing process.
"As the world’s water
crisis escalates, so will the consumer’s demand for sustainable products that
will reduce the strain on the world’s water and energy resources."
