Olympics prompt 24% UK sales rise at adidas
Germany-based adidas has reported a 24% UK sales increase for the first half of 2012. Olympic licence product sales in the UK were up 250% compared with Beijing 2008.
On a global level, group sales rose 11% to EUR7.3 billion during the six-month period.
"Our presence in and around the Olympic Games was fantastic," said Herbert Hainer, CEO of the adidas Group. "It translates into record Olympic merchandise sales and a record year for the adidas Group in the UK. This clearly sets the stage for us to achieve market leadership in the UK by 2015."
As Official Sportswear Partner of the London Games, adidas supplied kit for 3,000 athletes competing in 25 of the 26 Olympic Sports.
Mr Hainer added: "I am proud that adidas has been able to contribute to the phenomenal success of London 2012 through our support of Team GB and iconic athletes like Jessica Ennis and Sir Chris Hoy."
