US Olympians endorse sport firm’s philanthropic aims
New sports apparel brand 4POINT4 has been
endorsed by Olympic beach volleyball players and silver medallists April Ross
and Jennifer Kessy.
The company designed official Olympic performance apparel
for both athletes and, based on their performance, the brand donated sports
equipment to developing nations throughout the world.
For all apparel sold, 4POINT4 matches it with
a philanthropic donation to one of its partner programmes. Money
generated was used to support beach volleyball tournaments in Cité Soleil,
Haiti while the Olympic Games were being played.
The two US volleyball players will wear 4POINT4 for their
FIVB World Tour and have planned a trip to Haiti to see the impact they are
having on underprivileged youth. The brand says it will continue to donate
sports apparel and equipment to underprivileged youth on their behalf.
"To be an Olympic athlete you need to be a little selfish
and think about your own needs a lot. Now that the Olympics are over, I can't
wait to help others and put my needs on the backburner," said Ms Kessy.
"Having the chance to play sports growing up teaches you
all kinds of life lessons, it gives young people confidence and instils in them
motivation and drive to be the best one can be, it's absolutely invaluable in
my opinion," said Ms Ross.
"The fact that we can help children through the support we are given by 4POINT4 is such a blessing. I really feel like it can be life changing for those kids. And by providing lasting equipment and infrastructure hopefully it will benefit the communities for years to come."
Antony Taylor, spokesperson for 4POINT4, said: "The more
our athletes play and succeed – and the more people that support 4POINT4 by
purchasing our products– the more we can do for sports in the developing world.
"This goes well beyond just creating great products and
apparel. This is about setting up an infrastructure and educating kids in
developing countries through sports and wellness."
