Condoleezza Rice joins NFL apparel campaign

20/08/2012

The former US Secretary of State, Condoleezza Rice, has joined female celebrities in the US promoting women's NFL apparel.

Ms Rice appears in the campaign wearing a Cleveland Browns top, part of a push to raise awareness of the American football league's women's clothing range.

"We realised that while we had terrific products for women, we needed to build awareness," the NFL's vice-president of consumer products, Tracey Bleczinski, told Marketing Daily.

The campaign also features tennis star Serena Williams wearing a Miami Dolphins t-shirt - she is a minority owner of the team; and Melania Trump, wife of Donald Trump, supporting the New York Jets.