Puma ties up with Mini for 'cool Britannia' range
Puma has teamed up with UK-based car marque Mini to offer a range of clothes, shoes and accessories with a ‘cool Britannia’ theme.
The sportswear brand launches the Mini by Puma range in shops this week. It features lightweight shoes, T shirts and parkas decorated with British imagery such as the union flag and bulldogs. The unisex bags and accessories have strap and handle designs inspired by Mini seat belts.
"In Puma we have found an ideal partner that shares our enthusiasm for a sporty, urban look and lifestyle, has a worldwide presence and, like Mini, appeals to young, open-minded target groups,” said Dr Thomas Goerdt, director of Lifestyle Collections at Mini.
The collection will be available from selected Mini dealerships plus Puma stores and retail partners.
