Senior appointments at Woolrich - sportstextiles: Lea SportsTextiles

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Senior appointments at Woolrich

04/09/2012
US outdoor apparel brand Woolrich has promoted Donna Fitch to the position of vice-president of merchandising and hired Karuna Scheinfeld as vice-president of design. “The appointments add talent, energy and enthusiasm to a traditionally strong product team,” Woolrich said, “and underscore the company’s commitment to quality and design”.

Donna Fitch joined Woolrich in January of this year as the director of men’s merchandising. In her new position she will be responsible for product positioning, merchandise planning, and product costing for men’s and women’s sportswear, outerwear and blankets. For her part, Ms Scheinfeld will be responsible for directing all efforts in overall brand and product direction.

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