Tefron to grow in North America through XTS deal
03/10/2012
According to the agreement, Tefron will be given limited licence to use XTS’s intellectual property to manufacture the products. Tefron assumes responsibility for all sales and distribution operations including advertising, marketing and promotion of products under the trademarks of XTS and will be responsible for managing and training sales representatives and training retailers.
Tefron CEO Amit Meridor said: “Tefron will be expanding its range of athletic wear into areas of increasing global popularity including bicycling, skiing, running and trekking, and we will be manufacturing and distributing in these sports segments for both the professional and amateur markets.”
XTS provides research and development services and is behind X-Bionic and X-Socks.
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