Adidas signs two-year deal with Justin Bieber - sportstextiles: Lea SportsTextiles

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Adidas signs two-year deal with Justin Bieber

17/10/2012
Sportswear group adidas has signed a two-year contract with US pop star Justin Bieber to promote its Neo gold trainers to a global teen audience.

As well as wearing the Neo range, Mr Bieber will make appearances for the label in its major markets next year and promote its news and collections through his vast social media reach. “I found a real connection with Neo because it is about fashion, freedom and being true to who you are,” he said.

Adidas is also running a Facebook-based competition for fans to win the gold trainers and all-inclusive trips to meet the singer on tour in Miami.

Hermann Deininger, chief marketing officer at adidas, said: “Justin will help us spread the spirit of Neo worldwide and showcase the brand’s sports and lifestyle-inspired apparel and footwear silhouettes.”

Adidas Neo Label is sponsoring Bieber’s 'Believe' world tour.

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