Bauer sets target of 1 million new ice-hockey pl - sportstextiles: Lea SportsTextiles

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Bauer sets target of 1 million new ice-hockey players

17/10/2012
Bauer Performance Sports, an ice-hockey and lacrosse apparel manufacturer, has unveiled its latest products for the 2013 season at the company's annual Bauer World event.

In addition, the Canadian group announced a corporate initiative that aims to grow ice hockey participation by 1 million players by 2022 as well as increase safety awareness.

More than 400 retailers from around the world were invited to see and the latest gear, including new team apparel and a new line of goalie equipment.

Kevin Davis, president and CEO of Bauer Performance Sports, commented: "Following a 12% increase in our holiday order file, the products we are delivering for the back-to-hockey season address the ever-changing needs and demands of our consumers and customers."

Its recent acquisition of Inaria International will enable it to grow its line of team apparel to include jerseys and bags, warm-up suits and training apparel.

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