Apparel strategy drives Le Coq Sportif’s growth
21/11/2012
The French brand this year altered its strategy to put more emphasis on its clothing ranges, which its majority owner, Swiss investment vehicle Airesis, said contributed to its good results. It also cited its renewed involvement with cycling race Le Tour de France – “as the official distinctive jersey’s supplier and its presence within the famous ‘caravan’” – as a reason for the growth.
As of the end September, its revenues were €90 million for this year, and third quarter figures were 9% higher than the third quarter last year. It expects the fourth quarter to also be an improvement over last year.
LCS opened standalone stores in Milan and Marseille in the period and plans to open stores in London and Barcelona next year.
Airesis also owns windsurfing equipment maker Boards & More, which includes the North Kiteboarding, Ion, Fanatic and North Sails Windsurf brands.
Boards & More’s revenues were €35 million for the nine months to the end of September – an 18% increase on the same period last year.
The overall turnover of Le Coq and Boards & More was €125 million, which Airesis described as “very satisfying in a difficult environment”.
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