LIJA branches into ‘run’ collections
29/11/2012
The ‘run’ line incorporates catwalk trends such as metallic fabrics, colour-blocking, neons and geometric details into running tights, shorts, skirts and jackets.
The introduction of the line follows the successful launch of LIJA’s tennis wear in 2009, after initially starting life as a women’s golfwear brand in 1997.
"We've been so pleased by the success of both our golf and tennis lines that our customers inspired us to expand our offering to suit their multi-sport, active lifestyles," said LIJA’s founder and creative director, Linda Hipp. "I envisioned a run line that would be a balance between tradition and innovation and, so far, the early response has been highly receptive.”
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