H&M launches cycling range
06/12/2012
Offered in conjunction with London-based cycling shop Brick Lane Bikes, materials include organic cotton, recycled cotton and recycled polyester.
“Cycling is a global phenomenon, with so many men choosing to cycle both to commute and for pleasure. This men’s collection has all the utility and function riders need, combined with a great sense of style,” said Petter Klusell, a designer at H&M.
The retailer has also announced a clothes collecting scheme across all 48 of its markets, where customers can hand in any pieces of clothing, from any brand and in any condition. In return, they will receive a voucher for each bag.
H&M chief executive Karl-Johan Persson said: “Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M.”
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