Gore offers e-learning scheme to retailers - sportstextiles: Lea SportsTextiles

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Gore offers e-learning scheme to retailers

07/12/2012
WL Gore & Associates is rolling out an online training tool which it hopes will help retailers to increase sales of products made using the company’s technologies.

After a successful pilot, the company is extending availability to all UK outdoor retailers. The course focuses on climate comfort, Gore-Tex and the ‘guaranteed to keep you dry’ promise. Each module takes about 15 minutes to complete and participants will receive a certificate on completion.

“We know from our own experience that well-trained staff are much better equipped to support consumers and, in turn, this helps with sales. The initial pilot has been very well received,” said Gore’s Chris Blackwood.

The company is considering rolling out the course across Europe.

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