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Japan gets a taste for Scottish textiles

10/01/2013
A strategy supported by Scottish Development International (SDI) has helped textile companies from Scotland secure record sales of £1.3 million from Japan over the last year.

Initiatives included a Scottish fair at the Hankyu Department Store in Osaka in November which generated £540,000 of sales, and showcasing products on Japan's Jupiter shopping channel, which achieved combined sales of £742,000 for six companies.

SDI's country head in Japan, Stephen Baker, said: “We’ve been working closely with key influencers in Japan to understand about how we can open up more opportunities for Scottish companies and we’re already seeing success with Scottish textile companies such as Johnstons of Elgin, Mackintosh, Hawick Cashmere of Scotland and BEGG-Scotland, which have been trading in Japan for a number of years.

“To succeed, Scottish textile companies have to play to their strengths – heritage, diversity design and refined craftsmanship – these will help us meet our ambitious exporting target of 50% by 2017.”

Scottish Development International is a partnership between the Scottish government, Scottish Enterprise and the Highlands and Islands Enterprise.


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