International expansion for DownTek
11/01/2013
The company is growing rapidly, increasing production by 2,000% in 2012, and has partnered with 16 brands for their apparel and sleep systems.
Down Decor President Daniel Guigui said: “Brands partner with us because they want to create products that offer protection, performance and ultimately offer a better product to their consumers.”
The latest additions to DownTek’s roster include Hong Kong-based Reecho and Salomon Asia, which will be two of the first companies to bring DownTek jackets and sleeping bags to China; Millet, HeloSport, Salewa and Peak Performance will introduce the technology to Europe while Sea to Summit and Mountains Designs are new partners in Australia. In North America, Mountain Hardwear joins the DownTek family of Big Agnes, L.L.Bean, Fly Low, NEMO, EMS and Brooks-Range, which were the first brands to bring DownTek to market.
Maro LaBlance, marketing manager at Lafuma Group USA, outdoor retailer Millet’s parent company, said: “Water-repellent down is a huge advancement in the world of lightweight and compressible insulation, and Millet has always been known for developing technically advanced gear so it’s a natural fit.”
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