Tennis star to promote H&M's latest sports range

16/01/2013
Sweden-headquartered H&M has signed a deal with tennis star Tomas Berdych to promote the retailer’s foray into tennis wear.

Currently ranked sixth in the world, Mr Berdych, from Czechoslovakia, will be an ambassador for H&M both on court and off, and will work closely with its designers on a collection.

“H&M is young, cool and easy, everything I think clothing should be. I love fashion, and it’s great to now have H&M to help me develop my tennis and off-court apparel. I’m sure we will do great things together,” said Mr Berdych.

In December, the retailer launched a capsule cycling range in the UK in collaboration with London-based cycle shop Brick Lane Bikes.