Skora appoints global sales director
23/01/2013
Chris Elkins joins the US-based company – which bills its shoes as encouraging “encourage biomechanically correct running performance with minimal interference” – from Columbia Sportswear and previously worked at outdoor brands Sorel and Mountain Hardwear.
"Chris' sales leadership and organisational experience with fast-growth outdoor brands is superbly suited to us," said David Sypniewski, CEO of Skora. “We hope to leverage his experience, connections and partnerships.”
Mr Elkins added: “I think consumers globally demand passion and legitimacy in the product, and this isn't just a money-making entity. It's a vision and a lifestyle.”
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