Invista event to focus on innovations for denim - sportstextiles: Lea SportsTextiles

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Invista event to focus on innovations for denim

25/01/2013
Polymer and fibre manufacturer Invista will host the second edition of a forum it calls Lycra Rendezvous, aimed at informing companies all along the textile value chain about new product launches, technical innovations and fabric and garment concepts. The event will take place in New Delhi on February 28.

Technologies that will feature include ToughMax Lycra, Lycra dualFX and Xfit Lycra, all aimed at the denim market.

In the build-up to the event, Avinash Chandra, head of marketing for Invista in South Asia, said: “The Indian denim industry has seen massive expansion in recent times. More players are jumping onto the bandwagon and the Indian market has moved beyond five-pocket blue denims. Consumers are becoming more demanding, hence raising a need for denim producers to stay on top of the innovation curve.”

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