Hurley wins ‘innovative’ boardshorts award
15/02/2013
‘Phantom Fuse’ was described as the lightest boardshort in the industry and features a laser-cut, two-layer second-skin waistband.
The material was designed for Olympic swimmers, and Hurley's parent company Nike helped bring the idea to the US-based surf company.
"We wanted to make boardshorts better, and change the game with that material. Since then, it's been a process of refining with the goal of having it be like a second skin," said Hurley's senior vice-president of marketing, Evan Slater.
It is the fifth year that Hurley has been awarded the most innovative boardshort award.
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