DyStar claims 30% share of global market for ind - sportstextiles: Lea SportsTextiles

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DyStar claims 30% share of global market for indigo for denim

20/02/2013
Chemicals manufacturer DyStar has reported a successful year in 2012 for its indigo business, focused on denim production worldwide, but especially in what it has called the “key Asian markets” of China, India and Pakistan.

DyStar has calculated its global market share of indigo solution for dyeing denim at 30% in value, showing growth rates above 40% in those key markets in 2012.

The comany’s marketing manager for denim, Thorsten Huels, said at the time of the announcement: “We are much more focused on being closer to the denim growth markets, ensuring a speedy response, showing more flexibility and, most importantly, speaking the language of our customers.”


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