ISPO’s Chinese edition signals strength in growing market
Attendance numbers at ISPO Beijing attested to growing consumer interest in sport in China, according to organisers, and not just for traditional sports but also for new activities involving the entire family.
Klaus Dittrich, CEO of show organiser Messe München, said: "ISPO Beijing has confirmed that this market has a consumer that desires quality products reflecting the modern Asian lifestyle."
Around 27,800 visitors (+14%), 415 exhibitors (+18%) and 567 brands (+10%) attended the event at the China National Convention Center at the end of last month.
Groups representing Italy, Austria, France and Scandinavia were in attendance, and the UK pavilion doubled in size from last year.
Outdoor brands such as Fjällräven, BlackYak and Mammut featured alongside MobiGarden and many of the Asian distributors, and Germany’s adidas used the event to launch its outdoor division to the Chinese market.
