BASF technology behind new adidas ‘energy’ shoe
04/03/2013
The ‘Boost’ is a cushioning technology based on a process created by chemical group BASF, where solid granular material (TPU) is turned into thousands of energy capsules which make up the footwear's midsole. Adidas claims that with their unique cell structure, these capsules store and release energy.
Eric Liedtke, head of sport performance at adidas, said: “Whether you're running a marathon, training for an upcoming season or just trying to get back in shape, our revolutionary Boost cushioning foam provides the highest energy return in any running products.”
Tests conducted by adidas showed that when taken from 40 to -20 degrees Celsius, Boost foam is three times more temperature-resistant than standard EVA material, providing a more consistent run.
The upper features adidas Techfit technology with highly durable and elastic polyurethane, providing comfort and support. A stretch, breathable mesh material offers the fit of a sock while engineered powerbands across the upper provide targeted support and stabilise the foot where needed when moving.
“Energy Boost will reset the running industry and pave the way for all future performance footwear,” added Mr Liedtke.
Share this story:
