Amer Sports appoints new US outdoor brand manager

13/03/2013
Finnish group Amer Sports has appointed Mark McCambridge to the position of outdoor brand manager for the US. He will be responsible for adapting global brand strategies to the US market.

Mr McCambridge comes to Amer Sports with more than eight years experience in the outdoor industry. Most recently, he worked as marketing and public relations coordinator at Scott Sports. He has worked in four countries and is fluent in four languages.

“As a lifelong outdoor athlete, I couldn’t be more excited to join the Amer Sports team,” he said at the time of the announcement. “From the core consumer to the broader mass market, I’m really looking forward to connecting consumers to narratives and experiences that reflect the adventurous and innovative nature of Salomon and Suunto.”

Amer Sports is also the owner of Arc’Teryx, Wilson and Atomic, among other brands.