Swedish golf brand puts sales teams in place ahead of Ryder Cup 2014
14/03/2013
Abacus, which uses stretch waterproof fabrics in its golf apparel, is an official licensee for the 2014 Ryder Cup, which will take place at Gleneagles, in Scotland. The company has said it wanted to upgrade its UK operations in advance of the event, and as part of an international growth plan.
Two new full-time sales representatives, Jake Oudes and Marie Olsson, have been appointed to service golf professionals, buying groups and retailers.
Abacus Sportswear managing director, Henrik Bergqvist, said: “While Abacus is renowned for the quality and functionality of its men’s and women’s clothing, including pioneering waterproof fabrics such as StretchLite, customer service and a deep understanding of retailers’ needs is at the core of our business.
“We are committed to partnering with the best retailers in the UK and helping them make their businesses a success. Increasingly, the golf market in the UK has moved towards a smaller number of elite golf brands that can guarantee superior quality products and efficient, focused customer service – and this is what Abacus is all about.”
Share this story:
