Clariant revamps offering for textile chemicals division
11/04/2013
The new site features a section dedicated to innovations, a strong focus on sustainability and an “intelligent” search engine.
“Our new website is not a simple redesign of our online presence. It genuinely reflects how our business has been able to reshape itself recently,” says Rainer Roesch, head of marketing and product development at the textiles division.
The company has implemented a new strategy over the past two years which has allowed it to
"rationalise its production network and supply chain", to redesign its product portfolio and focus on selected applications and markets.“New product and process developments and introductions that we have carried out recently illustrate our commitment to innovation and sustainability,” it said.
Share this story:
