New technology makes Nike football fly

16/04/2013
Nike will launch its most technologically advanced football, the Nike Maxim FA Cup ball, at UK football ground Wembley this weekend.

Featuring design and performance innovation that offer added responsiveness, touch and ball flight, the Nike Maxim is enhanced with Nike RaDaR (rapid decision and response) technology, a lab and field-tested standard of visual performance that allows players to see the ball better and helps them make split-second decisions.

Five-layer ball construction offers “optimal” first touch while a 360° sweet spot provides consistent response off the foot. Aerodynamic textured casing called Geo II Balanced Technology delivers an accurate and powerful strike, said the company.

As supporting partner of England's Football Association, Nike will supply match balls for every FA Cup game.