Wool is about more than fineness

25/04/2013
Italian fashion brand Ermenegildo Zegna partnered with The Woolmark Company to host a two-day celebration of the fibre in Sydney on April 22 and 23, with guided visits to some of the top Australian wool farms and culminating in a gala event at the Royal Hall of Industries in Sydney’s Moore Park.

During the event, chief executive, Gildo Zegna, and chairman, Paolo Zegna, presented the 50th Ermenegildo Zegna Wool Award for superfine to Ed and Jill Hundy of Windradeen, New South Wales.

“The fleece that won this edition with 11.5 microns is fantastic,” said Paolo Zegna, “more beautiful than fleeces from past editions, even if less fine. Fineness is not the only criterion of evaluation for the Zegna Wool Trophy, as demonstrated by the fact that the second and the third place holders are finer than the winner. The jury considers other factors in addition to fineness such as the length of the fibre, its strength, uniformity, colour and character. All important features that make up the quality of merino wool.”