Skechers ordered to pay $40m over Shape-Up tonin - sportstextiles: Lea SportsTextiles

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Skechers ordered to pay $40m over Shape-Up toning claims

15/05/2013
US footwear brand Skechers has been ordered to pay $40 million to people who bought its Shape-Up trainers after adverts that claimed they could aid weight loss were ruled to be misleading.

Skechers said shoe's curved "rocker" caused the consumer to "use more energy with every step". Resistance Runners were said to increase muscle activation by 85% for posture-related muscles.

“Skechers’ unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health,” said David Vladeck, director of the US Federal Trade Commission’s Bureau of Consumer Protection.

Around 520,000 customers who bought Shape-Ups or Resistance Runners will now be able to claim back the price of the shoes.

Skechers denied misleading customers but said it settled to avoid a long legal process.

Related stories:

Europeans’ taste for Skechers leads to 40% Q1 increase 28/04/2015
Upping prices leads to record sales for Sketchers 16/02/2015
Record revenues at Skechers as it nears 1,000th store 28/10/2014
Increased automation on the cards for fast-growing Skechers 30/07/2014

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