Erke aims for top three in India - sportstextiles: Lea SportsTextiles

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Erke aims for top three in India

21/05/2013
Chinese sportswear brand Erke has made its first foray into the Indian market to take advantage of the demand for value-for-money products.

“India is a high-growth market and has strong long-term growth potential in sportswear,” said
Ankur Bhatnagar, Erke’s national sales manager for India. “Our ultimate objective is to position Erke amongst the top three sports brands in India.”

By next year, the brand expects its full range to be available in all Indian cities.

Erke currently operates 8,000 stores in 40 countries.




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