Hummel issues statement on situation in Spain - sportstextiles: Lea SportsTextiles

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Hummel issues statement on situation in Spain

23/05/2013
Danish sports brand Hummel has responded to questions about confusion over its distribution arrangements in Spain, where two local companies are claiming the rights to distribute Hummel products.

Professional basketball and football teams have received threats of legal action from a company in Seville for negotiating new Hummel contracts with a distributor in Barcelona.

“The situation in Spain is very clear,” area manager, Henning Svenning told sportstextiles, “even though our previous partner and former distributor [the company in Seville] is trying to create noise in the marketplace.”

He said Hummel had terminated its agreement with the company in Seville. “They did not live up to our agreement on several issues and we had no other option but to terminate,” he said. “We have a new agreement in place, led by José García Alcaraz. We are very happy with this new partnership and are sad about the turmoil created by our previous partner. We are obviously taking the necessary legal steps to stop their activities.”



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