Columbia's China JV names president - sportstextiles: Lea SportsTextiles

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Columbia's China JV names president

18/06/2013
US-based Columbia Sportswear has appointed Samson Wong as president of its Chinese joint venture, a partnership with Swire Pacific, the exclusive distributor of Columbia Sportswear in Mainland China.

Mr Wong brings 29 years of experience with the Swire group, where he began in 1990 as financial controller and ascended to executive director in June 2012.

Swire Resources' Mainland China revenues attributable to its Columbia distributorship totalled over $150 million in 2012, selling through 70 branded retail locations and to dealers who operate more than 680 mono- and multi-brand retail locations. The joint venture will initially employ 700 staff, drawn primarily from the current Swire team.

"We believe Samson's proven leadership and the continuity of the Swire team will be invaluable as we invest together and expand our relationship with a trusted business partner under the new joint venture structure," said Columbia CEO Tim Boyle.



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