Fishing brand offers temperature-activated camouflage

01/07/2013
Cabela’s, a hunting, fishing and outdoor gear company, has launched a ColorPhase clothing collection which changes colour with temperature.

In mild temperatures, the dyes allow certain elements in the patterns to show as vivid greens that blend with early-season foliage. When temperatures drop, the greens change to browns or greys.

Under typical conditions, ColorPhase changes from warm to cold colours at 65 degrees Fahrenheit (18 degrees Celcius). Body heat, sunlight, moisture and wind can affect the process.

The company is offering the collection in two camouflage ranges that blend in with various backgrounds, as the micro textures create variances in colour and clarity to give an illusion of dimension, it said.