New commercial manager for Arc’teryx
22/07/2013
Trudi Boswell was already working for Amer Sports, the brand’s parent group, as a planner, but she worked before that in high street fashion retail in merchandising, sales and range planning. She also lived for a time in the Canadian Rockies, the brand’s backyard, where she and her husband established a successful ski touring business.
She said on taking up her new post: “The Arc’teryx brand is synonymous with passion and innovation. Putting their consumers and apparel functionality at the core of their designs and ethos. By being well designed and true to the needs of the end use, you end up having products that are timeless. I am really excited to be making the move.”
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