Nike announces category leadership changes - sportstextiles: Lea SportsTextiles

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Nike announces category leadership changes

26/07/2013
US sportswear group Nike has named Craig Cheek vice-president of men’s training, overseeing the company’s training, baseball and football businesses, including managing Nike’s relationship with the National Football League.

Mr Cheek has worked at the company for more than 20 years in roles including VP and general manager of the young athletes business and VP and general manager of the Greater China and North America geographies.

Reenie Benziger will assume the role of vice-president of young athletes, overseeing strategy and driving growth.

Ms Benzigerhas been with the company for four years, first as senior-vice president of retail at Hurley, then as director of global merchandising for Nike’s direct-to-consumer business, and most recently as vice-president of sport apparel.

Both will report to Jayme Martin, VP and general manager of global categories.





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