Hohenstein studies the effect of clothing on emo - sportstextiles: Lea SportsTextiles

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Hohenstein studies the effect of clothing on emotions

29/07/2013
Scientists with backgrounds in textile research and neurosciences are working together to understand how we perceive, feel or evaluate clothing on our skin.

Professor Dirk Höfer, director of the department of hygiene, environment and medicine at the Hohenstein Institute in Germany, and Dr Kai-Markus Müller, managing director of The Neuromarketing Labs, are conducting the pilot study, using high-resolution EEG (electroencephalogram) to provide insights into the brain and the feelings generated.

They said previous neurophysiological research on perception was strongly focused on acoustic and visual influences on the human capacity for performance and concentration, but with the new test they are aiming to see if wellness or business textiles trigger relaxation or actively influence physical regeneration.



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