Experts line up for first European Outdoor Summit

09/08/2013
The European Outdoor Summit, hosted by the Scandinavian Outdoor Group, has announced a high-level list of speakers for the inaugural event, which will be held in Stockholm in October.

Sally McCoy, CEO of Camelbak; Mats Georgson, CEO of Georgson & Co; Stefan Herzog, CEO of retailer Sport Scheck; Frank Hugelmeyer, CEO of the US Outdoor Industry Association; and Bernhard Kiehl, who leads the sustainability programme of the fabrics division at WL Gore & Associate are among those confirmed.

Organisers have also asked the outdoor industry to take part in a survey by consultancy Kairos Future which will analyse the "trends, challenges and opportunities" that will shape the outdoor market, with more details available on the summit's website.