Ethiopia the next sourcing destination for H&M
16/08/2013
Much of its apparel is made in Bangladesh and the Africa move would add to production, rather than replace Asian sourcing, said a spokeswoman, who added that large-scale production could begin there as early as autumn.
The company is boosting its sportswear offering, in January signing tennis star Tomas Berdych to promote its foray into tennis wear.
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