Authentic forays into outdoor brands with Spyder - sportstextiles: Lea SportsTextiles

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Authentic forays into outdoor brands with Spyder purchase

16/08/2013
Intellectual property corporation Authentic Brands has acquired ski and snow brand Spyder Active Sports, its first outdoor brand, with the intention of growing it “both on and off the mountain”.

US-based Spyder is the official supplier to the US Ski Team, a relationship established in 1989, and has outfitted the Canadian Alpine Ski Team since 2002.

Jamie Salter, CEO of Authentic Brands, said: "Spyder is widely known and highly respected throughout the outdoor community as one of the most technical and fashionable brands in the winter sports market."

Li & Fung USA has been named the exclusive licensee partner in North, South, and Central America, Europe, the Middle East and Africa for all in-market and footwear products bearing the Spyder brand.

"This will elevate and streamline our current business while opening the door to expand the brand's reach into new markets," said Tom McGann, CEO of Spyder.



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