Patagonia founder ‘proudest’ of wilderness protection
21/08/2013
“All too often, small activist groups have to hold bake sales to gather money to go up against lawyers for big corporations,” said Yvon Chouinard. “That’s why Patagonia donates 1% of its annual sales to the grassroots.”
He outlines some of the initiatives the company has supported in Patagonia’s Environmental Initiatives book, published this week.
It has supported groups working to take down the Edwards Dam on Maine’s Kennebec River in 1999, the Savage Rapids Dam on Oregon’s Rogue River in 2009, and the Elwha Dam in 2011. It helped restore stream flows to the Colorado River delta by working with Save the Colorado and the Sonoran Institute, and helped the Wilderness Society save the Upper Hoback River basin from oil and gas development.
“After 40 years, we still follow an early vision: to protect wilderness for the sake of wilderness,” added Mr Chouinard. “Now, with climate change, the stakes are higher, the need for support greater.”
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