Adidas to renew focus on cycling market
03/09/2013
The jersey combines breathable, stretchable, wind protecting fabric with an engineered knitted rear panel designed to dissipate moisture.
Bernhard Knoche, global director for adidas cycling, said: “With our recent apparel innovations across many sports and the work we’d done directly with British Cycling, we made a strategic decision to renew our focus on the cycling market. We wanted to bring to consumers the benefits of the innovations we had developed directly with our sponsored athletes and cycling partners.
“We noticed that most of the cycling hard goods sector was taking inspiration from aerodynamics as well focusing on reducing the weight of their products. Being a cycling soft-goods-only manufacturer, this industry focus on aerodynamics and lightness encouraged us to push the boundaries when it comes to cycling apparel too. ”
The adizero cycling jersey will be available in stores from spring 2014.
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