Boom years for Helly Hansen - sportstextiles: Lea SportsTextiles

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Boom years for Helly Hansen

10/09/2013
Norwegian outdoor brand Helly Hansen has changed its distribution model, taking over responsibility for Germany and Austria from Norsk Sport after experiencing its best three years in its 135 year history.

The two will jointly serve the Benelux with Norsk Sport focusing on its network of own stores and partner stores.

This evolution reflects Helly Hansen’s positive global financial performance, its CEO, Peter Sjolander, said. “The last three years have been the best in our 135 year history. As the brand and business continue to strengthen and outpace the market, we’re thrilled to take this natural step within the region. We’d like to thank Norsk Sport and Unlimited Sports Group for their great efforts in these territories and for their cooperation over the past years. We are happy they will stay an integrated part of our business in the Benelux .”

Helly Hansen will open a showroom and regional office in Munich, Germany this week to support its growth in the region.





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