Lectra makes new appointment as Chinese firms de - sportstextiles: Lea SportsTextiles

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Lectra makes new appointment as Chinese firms develop designs and brands

17/09/2013
Textile technology provider Lectra has appointed Charlie Xu as its new vice-president of sales for the fashion market in Greater China. Based in Shanghai, he will report to Andreas Kim, the company’s managing director, for the territory.

Charlie Xu will be responsible for helping fashion customers in China improve their design and development capabilities and make their business processes more efficient, the company said in a statement.

According to Lectra, the Chinese fashion market is undergoing a transition period. A large number of apparel manufacturers have started to develop their own designs and brands. This has made the environment more competitive than ever before. “There are currently more than 11,000 fashion companies in China with combined revenues of $200 billion,” said the technology provider’s chief executive, Daniel Harari. “The top 100 brands contribute over 30% of total business, and we see this consolidation continuing in the future. The brands that succeed in this concentrated market will be those that are able to build a competitive advantage through collaboration and by leveraging technologies such as 3D virtual prototyping and integrated design and development platform solutions.”


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