The crocodile logo and the importance of positio - sportstextiles: Lea SportsTextiles

News

The crocodile logo and the importance of position

18/09/2013
A Singapore-based clothing manufacturer called Crocodile has won the right to appeal a New Zealand trademark decision relating to Lacoste.

According to local reports, the dispute involved the crocodile logo used on sportswear, with Crocodile using a left-facing reptile, and the French company using one that faces to the right.

Lacoste registered logos with crocodiles facing in both directions in New Zealand, but Crocodile claims that the French company never intended to use the left-facing crocodile.

The High Court in Wellington said Crocodile has the right to appeal a decision by the assistant commissioner for trademarks to dismiss its request to revoke Lacoste’s registration of the left-facing crocodile trademark.


Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.